So, What Does Gen Z Really Want From A Job?

Gen Z, born roughly between the mid-1990s and early 2010s, have already started making their mark on the job market with distinctive values and expectations. To attract and retain top talent from this generation, organisations need to be aware of what makes Gen Z tick. Here are our recruiters’ top tips that can help organisations tailor their hiring strategies to meet the needs of this dynamic and tech-savvy generation.


Purpose-Driven Work

Gen Z is renowned for its commitment to making a positive impact on the world. This generation is more likely to seek out employers who align with their values and contribute to a greater cause. To attract Gen Z talent, organisations should emphasise their commitment to social responsibility, environmental sustainability, and community engagement. Highlighting corporate social responsibility initiatives and showcasing how employees contribute to a larger purpose can be a powerful draw for this generation.


Career Development Opportunities

Gen Z is characterised by its ambition and desire for continuous growth. Hiring managers should emphasise the potential for career development within the organisation, including mentorship programs, apprenticeships, training opportunities, and a clear path for advancement. Providing a roadmap for professional growth and investing in the skills development of Gen Z employees will not only attract top talent but also contribute to long-term retention.


Flexibility and Work-Life Balance

Unlike previous generations, Gen Z places a high value on work-life balance and flexibility. Remote work options, flexible schedules, and a healthy work environment are crucial considerations for this generation. Employers who prioritise a balance between work and personal life will have a competitive edge in attracting Gen Z talent. Clearly communicating flexible work policies and showcasing a supportive work culture can make a significant impact on recruitment efforts.


Technological Integration

Gen Z is the first generation to grow up with technology as an integral part of their lives. They are tech-savvy, adaptable, and expect the same from their workplace. Organisations should invest in cutting-edge technologies, offer digital collaboration tools, and foster an environment that embraces innovation. A tech-forward workplace not only attracts Gen Z talent but also enhances productivity and collaboration across the entire workforce.


Inclusive and Diverse Culture

Diversity and inclusion are non-negotiable factors for Gen Z. Organisations that prioritise creating an inclusive workplace, where diversity is celebrated and all employees feel valued, will resonate with this generation. Showcase diversity and inclusion initiatives, and ensure that your company culture is reflective of the varied perspectives and backgrounds that make up Gen Z.


Understanding what Gen Z is looking for in a job is pivotal for any recruiting organisation aiming to build a diverse, dynamic, and future-ready workforce. By aligning with the values and preferences of this generation, companies can create a workplace that not only attracts top talent but also fosters long-term loyalty and success. These are the key pillars in building a workplace that appeals to the next generation of leaders.

Are you struggling to recruit or retain staff? Or maybe are still unsure what Gen Z are looking for in organisations? We might just be able to help. With over 40 years in recruiting, our expertise goes far beyond allocating people to positions, we understand what makes Gen Z and other employees say “yes” or “no” to a job opportunity. Give us a call on 01245 80 81 89 to hear what our experts have to say.