How well does your company present itself to current staff and prospective employees?
In our experience, too many organisations focus on their own needs and wants, and rather too little attention can be paid to helping your people understand the full value proposition your organisation offers.
In a competitive hiring environment, how candidates perceive your organisation has never been more important. 78% of candidates saying they look at employer reputation before applying for jobs.
The reality of working life in your organisation from the eyes of your staff is laid bare more than ever before.
Review sites such as Glassdoor provide potential applicants with scores based on feedback from current and previous employees, to help inform jobseeker decision making.
So how do potential employees develop their view of your organisation?
Employees typically consider the following components when forming opinions about what an organisation is like to work for.
1. Learning & Development
2. Employment Security
3. Career Management Opportunities
4. Employee Involvement
5. Decision Making Freedom
6. Work Pattern Flexibility
7. Performance-Related Pay
8. Pay Harmony
9. Staff Turnover
10. Workforce Diversity
As employers, our HR data tells us a lot about employee engagement which feeds our Employer Branding. Who’s joining? Who’s performing? Who’s Not? Who’s leaving? And Why?
If your organisation can answer these important questions, understanding the impact on Employer Brand and how to improve your internal and external perception is possible.
Employer Branding is not simply a marketing exercise, close alignment between rhetoric and reality are key to staff retention and productivity.
Not sure about where to begin?
Development of your Employee Value Proposition forms part of Melius’ HR outsourcing programme.
Melius are offering interested organisations a Free Employer Brand Appraisal during February 2019. This report will provide insight on how your target applicants are likely to view working for your business.
To claim your free review, get in touch with our HR lead, Vanessa Lynch - firstname.lastname@example.org