Feel the difference #1 - Employer Brand Audit

What makes your recruitment business different?  It's a fair question and one that we're pleased to answer.  

There are four key activities at the heart of every recruitment project where Melius delivers an improved sourcing and selection service for our clients:

  1. Employer Brand Audit
  2. Culture and Values Assessment
  3. Fresh Search
  4. Get set for success onboarding programme.

This article explores how our Employer Brand Audit allows us to maximise the attractiveness of employment with your company for potential recruits.

We focus on answering the question, how does your company present itself to potential applicants when recruiting for new staff

In a competitive hiring environment, how candidates perceive your organisation has never been more important. 78% of candidates saying they look at employer reputation before applying for jobs.

The reality of working life in your organisation from the eyes of your staff is laid bare more than ever before.

Review sites such as Glassdoor provide potential applicants with scores based on feedback from current and previous employees, to help inform jobseeker decision making.

So how do potential employees develop their view of your organisation?

Employees typically consider the following components when forming opinions about what an organisation is like to work for.

1.       Learning & Development                  

2.       Employment Security                        

3.       Career Management Opportunities                                

4.       Employee Involvement                      

5.       Decision-Making Freedom                

6.       Work Pattern Flexibility                    

7.       Performance-Related Pay                

8.       Pay Harmony                        

9.       Staff Turnover                    

10.     Workforce Diversity                            

As employers, our HR data tells us a lot about employee engagement which feeds our Employer Branding. Who’s joining? Who’s performing? Who’s not? Who’s leaving? And Why?

If your organisation can answer these important questions, understanding the impact on Employer Brand and how to improve your internal and external perception is possible.

Employer Branding is not simply a marketing exercise, close alignment between rhetoric and reality are key to staff retention and productivity.

Melius works closely with client organisations to review each element of the Employer Brand Value Proposition before starting each recruitment project.

This enables Melius clients to optimise how they present themselves to the outside world as a potential employer and convey an accurate picture of working life to potential applicants.

Would your recruitment projects benefit from this approach? 

Get in touch with the Melius team today.